JOIN OUR NEW MEMBERSHIP PROGRAMME
Join Selfridges Unlocked and start collecting keys to unlock products, experiences and services whenever you shop or spend time at Selfridges.
HOW IT WORKS
What is Unlocked? At every level of Selfridges Unlocked, your unique digital Key unlocks access to products, experiences and services: the ever-expanding Selfridges universe.
How do I acquire keys? Every time you shop or spend time at Selfridges, you can scan your Key to collect more keys.
The more keys you collect, the closer you’ll get to reaching the next level of Selfridges Unlocked and enjoying even more perks.
FUN ON SO MANY LEVELS
Take a look below to see what perks you will get at each level of Selfridges Unlocked
LEVEL 1 (0-39 keys) | LEVEL 2 (40-99 keys) | LEVEL 3 (100-199 keys) | VSP (200-399 keys) | VVSP (400+ keys) |
|---|---|---|---|---|
Early access to book experiences | A welcome gift when you become a Level 2 Keyholder | A welcome gift when you become a Level 3 Keyholder | A welcome gift when you become a VSP Keyholder | A birthday gift for you |
Complimentary UK delivery on online orders over £150 | Access to exclusive Keyholder experiences | A birthday gift for you | A birthday gift for you | Complimentary car parking |
Sales and offers exclusively for Keyholders | Early access to book experiences | Early access to book experiences | Complimentary car parking | Sales and offers exclusively for VVSP Keyholders |
Complimentary UK delivery on online orders over £150 | Complimentary tea or coffee each time you visit us in store | Sales and offers exclusively for VSP Keyholders | A dedicated concierge service | |
Sales and offers exclusively for Keyholders | Complimentary gift wrap | A dedicated concierge service | Access to The Selfridges Lounge at Selfridges London | |
Entry into our monthly prize draw every time you shop with your Key | Access to exclusive Keyholder experiences | Access to The Selfridges Lounge at Selfridges London | Priority access to book experiences | |
Sales and offers exclusively for Keyholders | Priority access to book experiences | Complimentary delivery on all orders | ||
Complimentary UK delivery on online orders over £150 | Complimentary delivery on all orders | Entry into our monthly prize draw every time you shop with your Key | ||
Entry into our monthly prize draw every time you shop with your Key | Entry into our monthly prize draw every time you shop with your Key | Complimentary in-store alterations | ||
Complimentary in-store alterations | Access to VVSP Keyholder experiences | |||
Access to VSP Keyholder experiences | Complimentary tea or coffee each time you visit us in store | |||
Complimentary tea or coffee each time you visit us in store | Complimentary gift wrap | |||
Complimentary gift wrap | Priority access to shopping appointments | |||
Priority restaurant reservations |
HOW TO UNLOCK THE SELFRIDGE UNIVERSE
For the full Selfridges Unlocked experience, download our app.
SHOP ONLINE AND IN STORE
Every time you shop at Selfridges, you’ll collect keys. If you’re in store, make sure you have the Selfridges App downloaded and have your unique digital Key added to your Apple Wallet to show at the till. When you’re online, make sure you’re signed in to your account.
CHECK IN TO COLLECT KEYS
You’ll collect one key for every £50 you spend and by checking in at selected Selfridges restaurants, events and experience destinations, including The Cinema at Selfridges, The Bowl and Beauty Concierge.
ENJOY YOUR PERKS
Check your account to see how many keys you’ve collected, and which perks you can now access. We’ll email you with Selfridges Unlocked updates, too.
